We spend a lot of time thinking about what we eat, how we move, what supplements to take… but what about the air we breathe? If you’re serious about creating a home that supports healing, not just living, then indoor air quality should be at the top of your priority list.

In this week’s episode of Homes That Heal, I sat down with Jerry McGuire (no, not the movie, but equally unforgettable!) to unpack the real impact of indoor air pollution and what you can do about it. Jerry is the President of PuriFi Labs, a company that’s flipping the air purification industry on its head by focusing on proof over promises.

And after hearing his personal story and learning about the tech behind PuriFi Labs, I can confidently say, this isn’t just another air filter company.

Meet Jerry McGuire of PuriFi Labs

With more than 20 years in the air quality industry and a personal journey that includes surviving childhood cancer, Jerry brings both heart and science to the table. His passion for indoor air quality for homes is grounded in real-life experience and driven by a mission to protect families from the invisible threats hiding in plain sight.

He’s also the reason my husband (usually a skeptic) said, “Wow, I can actually feel a difference,” after we installed a PuriFi Labs system in our home.

Significance of Indoor Air Quality

Let’s start here: According to Jerry, we spend 90% of our time indoors, and yet most people only focus on outdoor pollution. But here’s the kicker: indoor air is often 2 to 5 times more polluted than the air outside. That’s due to:

• Mold and mildew
• VOCs (volatile organic compounds) from furniture, flooring, and paint
• Pet dander and hair
• Dust, allergens, and off-gassing plastics
• Cleaning products, candles, and synthetic fragrances
  

These particles can hang in the air for up to 41 hours, especially the small stuff like PM1 and PM2.5, which are tiny enough to bypass your body’s natural defenses and go straight into your lungs and bloodstream.

Why Most Air Purifiers Fall Short

Portable air purifiers might seem like an easy fix, but here’s the problem: air doesn’t stay in one room, and pollution always takes the path of least resistance. Unless you’re sealing off your bedroom and never opening a door, you’re playing whack-a-mole with the air you breathe.

Instead of trying to suck polluted air out of a space, PuriFi Labs brings the solution to the pollution by installing into your HVAC system and turning every vent in your house into a purification device. It saturates the space with cold plasma ions, the same kind found in waterfalls and mountain air, neutralizing pollutants and bonding particles together so they can be removed effectively.

Bonus? You can track your air quality with real-time sensors… or go low-EMF like I did and skip the app.

Mold, Allergies, and Indoor Air Quality

I asked Jerry about mold specifically, since it’s a common concern for many of you. His advice? If you’ve got active mold growth, you need to remediate. But if you’re dealing with exposure, low-level spores, or trying to keep mold from coming back, PuriFi Labs can help neutralize and inhibit future growth.

He also shared one of the most powerful stories from his career: a young boy with severe asthma who went from using nebulizers daily to zero episodes after installing the PuriFi Labs system. That’s the kind of impact we’re talking about.

Why Indoor Air Quality Is Personal for Jerry (and Me)

Jerry’s own story is just as compelling. At seven years old, he was misdiagnosed repeatedly until a doctor finally discovered a large tumor in his chest, non-Hodgkin’s lymphoma. The experience taught him firsthand that what we can’t see can absolutely hurt us.

As someone who’s been through mercury poisoning, a stroke, and years of healing from hidden environmental toxins, I couldn’t agree more.

When we can’t figure out why we’re tired, inflamed, struggling to sleep, or dealing with chronic symptoms, it’s time to look at our environment. And air is a great place to start.

Practical Tips to Improve Indoor Air Quality at Home

Whether you’re ready to go all-in with a whole-home purification system or just want to start small, here are some steps to improve indoor air quality for your home:

• Replace air filters regularly (set a reminder!)
• Use low-VOC paints and non-toxic cleaning products
• Avoid synthetic candles and air fresheners
• Open your windows when possible
• Add plants (they help, even if just a little!)
• Choose hard flooring over carpet when possible
• Consider a whole-home system like PuriFi Labs for continuous protection

Final Thoughts: Your Home Should Heal You

You already know this, but it’s worth repeating: your home isn’t just where you live, it’s where you heal. And the air you breathe every single day plays a massive role in that.

If you’re on a wellness journey, dealing with chronic illness, or simply want to build a safer space for your family, investing in cleaner indoor air is one of the smartest (and most foundational) things you can do.

Guest Bio

Jerry McGuire is the President of PuriFi Labs, where he’s leading the charge to revolutionize indoor air quality through advanced air purification technology. With a mission to create healthier, high-performance environments, Jerry and his team are transforming homes, schools, and commercial buildings into spaces that actively support well-being, safety, and performance.

Before PuriFi Labs, Jerry spent nearly two decades helping companies scale revenue, transform sales strategy, and drive operational excellence. As SVP of Global Marketing & Sales Enablement at Daikin, he helped grow the company’s IAQ division from $400M to $1.4B.

He’s worked with and learned from some of the world’s most influential business leaders—including Tony Robbins, Gary Vaynerchuk, Grant Cardone, Kevin O’Leary, Daymond John, and Dean Graziosi—and is a frequent speaker at top industry events like Salesforce Dreamforce and AASV.

Jerry brings a unique blend of strategic insight and execution expertise, helping organizations:

• Build and scale smarter growth strategies
• Align execution to eliminate waste and elevate high-value work
• Leverage automation and data to create environments where people thrive

Whether it’s transforming the air we breathe or the way companies perform, Jerry’s work is about making homes, businesses, and teams healthier and higher performing—by design.

Links: 

• Website: www.purifilabs.com (use code JENHELLER)
• PuriFi Labs FAQ: www.purifilabs.com/frequently-asked-questions-about-purifi
• Instagram: https://www.instagram.com/purifipros  
• LinkedIn: https://www.linkedin.com/in/jerrytmcguire

More Resources:

• Take a peek at my Jen Recommends list to see more of my favorite products.
• Grab my FREE Home Wellness Checklist here for more tips.
• Let us know what you think, leave a review on Apple.

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Disclaimer: This podcast is for general information purposes only and does not constitute the practice of medicine, nursing, or other professional health care services. The statements and views expressed are not medical advice and are not meant to replace the advice of your medical doctor. This podcast, including Jen Heller and her guests, disclaims any responsibility and any adverse effects you may experience from the specific use of the information contained herein. The opinions of guests are their own and this podcast does not endorse or accept responsibility for the statements made by guests. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. If you think you have a medical condition, consult your licensed physician.